A vibrant and modern fragrance released in 2025 that pairs the unique, honeyed warmth of Rooibos (Red Tea) with the grounding, smoky elegance of Vetiver.
Pur Oud is the pinnacle of Louis Vuitton’s “Art of Perfumery.” Created by Jacques Cavallier-Belletrud, it is a minimalist masterpiece designed to showcase one single ingredient: Oud Assam. It is not a “perfume” in the traditional sense of a complex blend; rather, it is an olfactive portrait of the world’s most precious wood. It is intense, animalic, and deeply woody.
A “regal” and energetic fragrance that blends the sharp, sparkling freshness of Sicilian Lemons with a playful, tart Cherry heart and a sophisticated woody finish.
Inspired by the intricate “rebrodé” lace, this fragrance is a lush, textured tapestry of tropical fruits, velvety white florals, and a deep, honeyed amber base.
A “sanctuary for the senses,” Rehab is a masterfully smooth, creamy, and comforting blend of Sandwalwood, Tobacco, and Lavender. It is designed to feel like a “perfumed hug”—therapeutic, sophisticated, and deeply addictive.
Rhapsody is the collection’s tribute to the “Chypre”—one of the most sophisticated families in perfumery.Created by Master Perfumer Jacques Cavallier-Belletrud in collaboration with architect Frank Gehry, it is a fragrance of high-definition elegance. It captures the sensation of an “infinite horizon,” blending fresh florals with earthy, woody depths in a way that feels luminous and modern rather than heavy.
A bright, elegant, and harmonious fragrance centered on a sophisticated Lavender note. The scent opens with aromatic Sage and Lavender, moves through a heart of sweet Rose and powdery Iris, and settles into a creamy, warm, and comforting base of Vanilla and Sandalwood.
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